I
have seen numerous discussions about whether, as a company, you need to
have a website or a LinkedIn company page. We will tell you why you
need both.
Website
Website
It is 2014 so I probably don't need to explain the many reasons why
your company needs a website. At least, I would hope not but for those
of you who are debated this question here are a few:
- To educate your past, present and future (I hope) customers
- To educate people on your company, people and products or services
- To attract new customers
- To sell your products or services
One of the benefits is being able to show up in search results when
people are looking for products or services that you provide-SEO.
Another valuable tool when it comes to SEO is having a blog. I am not
talking about having a free blog on some other website but I am talking
about a blog built on your website. This will do a couple of things:
- Improves your SEO - updating with fresh content
- Adds web pages which can show up in organic search results
- Gives you content which you can use to post for status updates on Twitter, LinkedIn, etc.
That leads us to LinkedIn. I have heard from many business owners
that one reason (excuse) that they do not have a LinkedIn company page
is that they do not have the time to update their status. Well, by
having a blog you can automate this with a tool such as Hootsuite or one
of the many other tools for posting. With Hootsuite you can even set it
up so that when you post to your blog it will automatically post to
your LinkedIn company page.
LinkedIn Company Page
This might still not be enough to convince you why you need a company
page. Here are some compelling stats from LinkedIn. I think that these
illustrate why most companies should have company pages on LinkedIn: see all the stats here
-
LinkedIn counts executives from all 2013 Fortune 500 companies as
members; its corporate talent solutions are used by 90 of the Fortune
100 companies.
- More than 3 million companies have LinkedIn Company Pages.
- There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.
- LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups.
Pretty amazing! Right? Well here is the stat that should really convince you!
-
LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012.
Wow! 5.7 billion searches!
Do you want to show up? Do you want to attract professionals? If your company sells B2B this is the ultimate no-brainer.
Plus, now with "Showcase Pages" you can highlight the various
products or services that your company offers. Plus, showcase pages can
be extremely effective in allowing your organization to target people
doing these 5.7 billion searches. You have to have a LinkedIn company
page in order to create showcase pages.
You can learn more about how you can leverage the power of LinkedIn showcase pages here.
Plus, if you sell products or services through dealers, agents, resellers, etc. you can learn more about how to leverage your opportunities here.
Jim Oborny is co-founder and CEO of Bleapp, a powerful promotion,
loyalty, and engagement platform for agencies and their brands. Bleapp
offers the Social Scratch Off™ promotion apps. Connect with Jim jim@bleapp.com @jimoborny LinkedIn
Source: http://www.scriptablesolutions.com/article.cfm?ArticleNumber=56
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