Social media lies at the core of almost all our communications in
today's tech-friendly society, especially for businesses. It has paved
the way for increased transparency by establishing a two-way stream of
communication between organizations and their key audiences.
As more and more users join the conversation and new platforms
continue to arise, it is vital for businesses to have a social media
plan and presence in place. But social media plans are not
one-size-fits-all; companies must tailor their social media strategy to
accommodate their unique business goals and target demographics.
Fast Company published an article noting
some remarkable statistics that will make businesses rethink the way
they interact and market themselves on social media. I've listed a few
of those statistics here along with best practices.
1. The fastest growing demographic on Twitter is the 55 – 64 year
age bracket. If this is your company's target demographic, you should be
mindful to post content that appeals to members of this age group,
rather than just younger demographics.
2. YouTube reaches more U.S. adults aged 18–34 than any cable
network. Now is the time to add video to your social media strategy and
utilize YouTube's wide user base.
3. Every second two new members join LinkedIn. Companies can make
use of LinkedIn's growing user base by catering to new users and
providing a wealth of information on their company pages.
4. 189 million of Facebook's Users are "Mobile Only" With this in
mind, you must consider how your organization's website and content
displays on mobile devices.
5. LinkedIn has a lower percentage of active users than Pinterest,
Google+, Twitter and Facebook. Determine how you would like to actively
and passively engage with your audience and utilize the appropriate
social media platform. For example, a blog post may be better suited for
LinkedIn's passive user base, while it may be more effective to reach
Twitter and Facebook's active user base through a survey.
Publisher: Scriptable Solutions
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