Thursday, July 24, 2014

Amazing Photoshop Tips For Web Design

Being a web design hero isn't about trendy effects, but sound design fundamentals and knowing your way around Photoshop, says Dan Rose.

The phrase 'I wish I were better at Photoshop' is uttered by web designers young and old. Yet there's something inherently wrong with that statement. It implies that our proficiency in a software program would make us better designers.
The reality is that just knowing the basics of Photoshop is sufficient for web design heroics. What if we took a step back from adding noise and insetting text to evaluate our efficiency using Photoshop?
Too simple for you, Level 42 PSD Sage? Not your cup of tea, Fireworks Fanboy? I beg to differ.

01. Sketch first


You can really let those doodles fly with 4-up templates, with or without grids

Ironically, the most essential Photoshop tip doesn't even involve turning on your computer. I can guarantee you'll spend less time playing around with layout by doing some sketches. Buy a solid sketchbook or print out your own templates (raincreativelab.com/paperbrowser) and go to town doing some rough layouts. Then translate those sketches in Photoshop.

02. Use a grid system


978.gs provides templates for multiple widths (mobile, small screen, roomy)

Alignment and relationship of size are two attributes your designs should address. Set yourself up with a grid system from the get-go. Most grid systems have PSD templates with guides for columns and gutters. Here's a bunch: 960px978px1140px.

03. Turn on snapping

There truly isn't anything worse than to be off by one pixel. Turn on snapping by going to View>Snap and then View>Snap to>Guides. If you've implemented a grid system, snapping to guides is genius. With less squinting at the screen, you won't need those trendy designer glasses.

04. Organise your PSD


It may seem like a hassle if you're not used to it, but naming layers and using folders is what all the cool kids are doing

Is it a pain to name your layers and put them in folders? Sure. Most designers buy in to the logic that you'll spend more time doing so, but there are reasons that's not true. If you work by yourself, you'll save time searching for things later on. If you work with others, you'll be doing them a favour when they search. If you name layers as you go along, it's not hard to keep up with it as opposed to doing it after.

05. Master shortcuts

The key to Photoshop stardom is efficiency. It's not just knowing how to do something, but how to do something quickly so that you're using valuable time executing a function. Some specific shortcuts to know? Start with Save for Web:Cmd+Opt+Shift+S, Image Size: Cmd+Opt+I, Canvas Size:Cmd+Opt+C. Don't forget Levels: Cmd+L, and Hue/Saturation: Cmd+U.

06. Be subtle - everything in moderation


Add filters such as noise and drop shadows with ease as if barely using them

As designers, we tend to discredit our audience's ability to perceive the effect we're trying to achieve. So our response is to add too much noise, make harsh gradients and use too much contrast. The perfect blend is when you use effects with some grace, and, more importantly, self control.

07. Utilise layer comps & smart objects

Unfortunately, Photoshop doesn't have a great system for compositions such as navigation states. However, you can leverage Layer Comps (Window>Layer Comps) to make versions of layouts fairly well. Smart Objects (Layer>Smart Object>Convert to Smart Object) will compile multiple elements into a file that can be edited outside of your PSD.

08. Keep integral shapes vector smart objects

There's nothing worse than going to 'make the logo bigger' and realising you can't because it's a rasterised graphic in your PSD, or trying to resize a button only to find that it's no longer a shape. The solution is to keep these shapes in vector format, and you can do that by importing them as Vector Smart Objects or converting them to Smart Objects before you rasterise them.

09. Use masks intelligently

Globalising masks makes for some sweet Photoshop efficiency. For instance, if you have five slider images in your design, group them and put a mask on the folder instead of each individual layer. It's a far superior solution than sifting through 20 masks, not knowing which ones do what.

10. Refine masks for easy hair silhouetting


Frizzy hair? Fear no more. Use the Refine Mask tool instead of spending countless hours silhouetting by hand

Who doesn't loathe having to silhouette hair? Here's a trick that works well on various sizes of images, no matter how crazy the hairdo. Make a rough mask of the person, then go to Select>Refine Mask (Refine Edge in versions previous to CS5). Play with the Radius and watch the magic unfold.

11. Perceive drop shadows accurately

Piggybacking on the last tip, the sign of an amateur designer is when you see drop shadows far too dark. It translates that the object is under a spotlight. Probably not the case. Be sure to decrease the opacity, and better yet, use a colour that's a dark hue of the background behind it instead of black.

12. Teach yourself the pen tool


PSDTuts has a very comprehensive tutorial on how to master the pen tool

It's worth the time to get good at using the pen tool. It's one of those things we tend to avoid, but if you want to pull off some crisp masks or add illustration to your designs, the pen tool is your weapon of choice. Brush up your skills with this tutorial.

13. Sharpen photos using high pass


You might need to massage it, but High Pass with an Overlay can revive those crummy inherited bitmaps

Ready for some Photoshop Magic? So, you've received a low-res photo from your client, and it's just too blurry to use. Duplicate the layer, then go to Filter>Other>High Pass. Choose something low (around 2.0) and then set that layer's Blending Mode to Overlay. If it's too crisp, decrease the opacity. Results may vary.

14. Be consistent


0to255.com is a brilliant tool by Shaun Chapman. Enter a hex value to see shades darker and lighter, all easy to copy

Five different blues, and none of them are the one from the brand guide? Be sure to check the colours being used, especially when exporting images. Another handy tool for colour accuracy is 0to255.com, which provides hex values that arharmoniously lighter and darker of a given colour.

15. Don't default to default settings


You'll know when you see a drop shadow whose settings haven't been touched. Work those settings every time

One of the hardest things to ward off is Photoshop autonomy. If you're treating the Effects panel like a checklist of desired styles, you're most likely not crafting their settings to a reasonable state. The default settings are generally harsh in order to show their appearance. Soften the amounts and change the angles.

16. It's in the details

An integral part to perfecting your craft in Photoshop is to make your design 'pixel perfect'. Go back through your PSD, looking for blurry edges on rounded rectangles or inconsistent line weights. It pays to take the time in Photoshop perfecting your layout (rather than in HTML/CSS).

17. Rewrite history

Isn't it such a bummer when you open up the History panel and you need 21 steps back, only to see it stops at the last 20? Prevent that from happening again by going to Preferences>Performance and increasing the value for History States. You web design superheroes don't need to use the History panel though, do you?

18. Personalise your workspace


You can save your menus and keyboard shortcuts, as well as the panel layout by creating your own workspace

Photoshop's not the boss of you, pixelcrafter. If you prefer having your tools on the right and only your Layers panel open, do it. You can even change the colour around the canvas by right-clicking on it. Save your workspace via the menu in the top right of the application.

19. Organise your files

Much like naming your layers and folders, naming your files appropriately prevents much strife. Isn't it hard to distinguish which PSD is the 'latest' when they have descriptors like 'NEWEST_round4.psd' or 'FINAL_USE_THIS_ONE.psd'? Keep one PSD and be done with it. Archive the rest if you really need it.

20. Be original and fight trends

The good news is that we web designers have used Photoshop to create some beautiful techniques. That's also the bad news, because we're prone to copy one another's new hotness. Photoshop's a wonderful tool, but use with care. Just because you can put a gradient on something doesn't mean you should. Experiment with the settings and start your own trends.

Publisher: Scriptable Solutions
Source: http://www.scriptablesolutions.com/article.cfm?ArticleNumber=105

Wednesday, July 23, 2014

Yes #mobile #internet has taken over desktop internet usage. #WebWednesday #SSLLC



Yes #mobile #internet has taken over desktop internet usage. #WebWednesday #SSLLC

www.scriptablesolutions.com

NEW STATUS UPDATES FOR DCRA

D.C. Registered Agent has just signed with Scriptable Solutions to handle their social media marketing!  Do you know what that means? That's right...tweets, pins, posts, and everything in between will soon be lighting up the social scene for this Washington, D.C. based company.  Sounds like endless sharing possibilities to us! 


View our web design portfolio to see some of our work.

Tuesday, July 22, 2014

What Marketers Need To Know To Thrive In Today's Market

Last week's BMA14, the annual conference of the Business Marketing Association, featured useful presentations about b-to-b marketing, business growth and storytelling. Here are just a few highlights from the conference, addressing how marketers targeting businesses can better position their brands in today's markets.

1. Don't use yesterday's playbook to define tomorrow. The key to being different and continuing success in markets is to constantly change. This means innovating, reconstructing and rethinking ideas. Build on previous successful strategies so those can become even more effective, and challenge yourself to disrupt the patterns of the past to differentiate your material for clients.

2. Disruption should be relevant and unexpected, but not loud. Disrupting a market doesn't need to be loud and obvious -- it needs to be relevant to your target audience and unexpected. It should give a new lens and insight for the client to rethink the product. Disruption should respect the target audience while continuing to expand the brand and brand values. Disruption should be personal and aim to give people what they want.

3. Use snackable bites. Think about your target audience and give them what they want. Don't bog them down with long pages of words and tons of information. Use small phrases and key terms as "snackable bites," which are more digestible for your audience. Let these bites facilitate the audience's engagement with the information and entice them to read further.

4. Push the envelope. The biggest benefit of disruption is differentiation. Creating something unique and effective by disrupting current standards will pay off. Don't be afraid to take risks and challenge yourself; the best disruption often starts out as an unpopular idea. Continue to develop your brand by pushing the envelope and trying new things.

5. Go mobile. Today is the best time to be marketing because businesses have the capability to be in the right place at the right time -- in people's pockets. With the rapid technological advancements with mobile devices, people are now spending more time on their mobiles than anywhere else. This means incorporating mobile development into marketing because that is where the customers are. However, just because people are on their mobile does not mean they want your message. Targeting a specific audience is the key to being successful with a mobile marketing plan.

6. Quality is paramount. People carry mobile devices almost everywhere, making them a great way to connect with the clients and gain feedback. Ratings and comments are crucial to business because they can show your company exactly how you should improve, what is working and what isn't. This facilitates a speedy turnover of information, pushes constant innovation and allows you to represent your brand well. Use the consumer's feedback to increase the quality of your product and allow for changes and development in the brand. Constantly look for ways to continue to redevelop the product for better quality and service.

7. "Respectation." The idea of respectation is to respect the expectations of your client. Understand their needs, concerns and values so you can give them the best product and most satisfaction. Remember that price is what you pay but value is what you get. Consumers return to your brand for the experience and service you provide them, rather than cheap prices. Make an experience different and unique in order to keep clients returning for business. Define the brand value that best exemplifies the needs of the consumer.

8. Count Numbers and Emotions. In marketing, there is an emphasis on numbers and data, which is important for business but it isn't necessarily the most important thing. Don't discount the emotion of marketing and the importance of customer experience. Being focused on the metrics may cause you to miss the emotional impacts of your product and the emotions are what draw people in and keep them with the company. Phil Clement (CMO of Aon) discussed how cognitive science is driving modern marketing research, which means marketing needs to appeal to both the head and the heart. Things that touch the head and the heart are the things that stick. Build two marketing plans: a qualitative, articulate marketing plan and a back-pocket emotional plan.

Publisher: Scriptable Solutions
Source: http://www.scriptablesolutions.com/article.cfm?ArticleNumber=104

Friday, July 18, 2014

LOOKING FOR MORE FRIENDS? CONNECT WITH UDN

UDN Inc., a general contractor and construction management company located in upstate New York, has just completed talks with Scriptable Solutions to take over their Social Media Marketing.  We performed a mini facelift on their current website, UDNInc.com back in June, and are super excited to get hammering away on this new project!  So if anyone out there is lonely and in need of a friend...don't worry, UDN will soon be posting it up hard on the social scene!  A new friend for everyone!!  



View our web design portfolio to see some of our work.