Many business owners would like to know even after building an ecommerce driven website that seem so unique, it doesn’t provide the favourable results. Several things might contribute to this but what if it’s the slightest mistakes in website development?
Well, in this article let’s discuss a few most common factors that make potential buyers leave ecommerce stores without completing their purchase.
What Makes Customers to Bolt their Online Door?
When Customers Are Blocked From Purchasing
Previously, there were customers who likely to misspell their address or enter the wrong telephone numbers by mistake. In order to get over this issue, web developers followed “address validations” that blocks users from adding incorrect phone number. Even though the intension seems good, some Ecommerce Web Development companies take it to the extreme and never let the customer override the validators.
So, no matter how good your address validation mechanism is, to block customers from overriding it is not a solution.
When Customers are forced to Register
Say for instance, an impulsive buyer purchasing a video game on an online store. There is already a battle in his head if to buy that game or not to waste his time and money on it. Moreover, if you don’t let him in without formal register and make an account, it gives him a chance to back up.
Account creation and registration on potential buyers hurt sales badly. Registration sucks, Guest checkout rocks!!!
Account creation and registration on potential buyers hurt sales badly. Registration sucks, Guest checkout rocks!!!
When Customers Are Unable To Navigate
Shopping Cart Development is an important parameter to measure the effectiveness of your website. There are three important areas on which you must focus to improve usability.
• The users must be able to search within categories and the search engine should complete their queries to speed up the process.
• A big drop-down menu for those who like to click their way through categories to browse different products.
• Bread crumb navigation that lets the user know where he is at all times and lets him backtrack easily whenever he wants.
Only those firms that provide perfect and non-intrusive experience to the shoppers will be able to thrive. So, what are still waiting for? Seek an ecommerce web development company who listen to your needs and make it happen.
Publisher: Scriptable Solutions
Source: http://www.scriptablesolutions.com/article.cfm?ArticleNumber=99
No comments:
Post a Comment