Today in 1969 - "Sesame Street" made its debut on #PBS. How many of you out there can sing all the words to “C is for Cookie” on demand? #SSLLC

Today in 1969 - "Sesame Street" made its debut on #PBS. How many of you out there can sing all the words to “C is for Cookie” on demand? #SSLLC

www.scriptablesolutions.com

DEVELOPMENT OF THE BRAND UTILITY ON MOBILE

The rapid development of mobile marketing and advertising industries inevitably increases the importance of maintenance and improvement of businesses’ brand awareness and reputation on a permanent basis. By Anton Ruin.

By Anton Ruin

In this respect, even though the concept of branding on mobile is seemingly alike to what is common on desktop web, it turns out much harder for companies to acquire and retain mobile audience.

Why are direct ads failing?

Like it or not, but mobile advertising is a tricky niche to step in even if a company has a spotless reputation on the market; and a successful marketing strategy often loses its effectiveness, if there is no careful mobile branding approach.

Undoubtedly, a great share of mobile ads remains barely visible to viewers, not to mention the fact that even fewer ads are engaging enough to attract and convert potential customers into actual clients. Having realized the necessity to create mobile-specific ads, many businesses still struggle to run informative and insightful campaigns on mobile, which would increase their sales rate and profits.

In this respect, most experts see the reason why direct mobile ads can fail in brands’ unwillingness to accept their need to become useful to their clients, not just entertain them.

How to Develop a Mobile Brand Utility?

The world’s specialists have determined a range of recommendations, aimed at giving businesses a clearer understanding of how they can develop a mobile brand utility, both efficient for their direct advertising and branding purposes.

Namely, one of the best methods is to figure out how a brand can reduce people’s time and effort, spent on daily routine tasks. If a company’s “coffee-to-go” mobile app presupposes a simple and fast payment system or a substantial discount for its users, for example, it can work as an effective alternative to intrusive mobile ad campaigns.

Another way of attracting mobile audience using a brand utility is to create inside media channels and/or communities, where people can exchange their impressions and inquiries, regarding a purchased product and enjoy communicating with each other, too. If a seller of shower utilities provides an easy-to-join and informative “bathroom design” photo-sharing section in the mobile app, it gets an opportunity to create a community of loyal clients and learn, which product variation can attract customers in future.

In a whole, one of the recent trends in the global marketing industry shows that businesses should move from being visible to their potential clients to being interesting and useful for them. In this respect, the development of a mobile brand utility is seemingly an effective method to earn and sustain reputation among the top-value target audience segments and increase overall brand awareness among potential buyers.

About the author

Anton Ruin is CEO of Epom.

http://epom.com/

Publisher: Scriptable Solutions
Source: http://www.scriptablesolutions.com/article.cfm?ArticleNumber=137

Today in 1965 - The "#Pillsbury Dough Boy" debuted in television commercials. Have you ever wished that the #Hamburger Helper Hand would up and slap the Dough Boy when he giggles? #SSLLC

Today in 1965 - The "#Pillsbury Dough Boy" debuted in television commercials. Have you ever wished that the #Hamburger Helper Hand would up and slap the Dough Boy when he giggles? #SSLLC

www.scriptablesolutions.com

WE ROCKED IT AT THE ROC DOWNTOWN INNOVATION EXPO!

Scriptable Solutions set-up shop at this years Rochester Downtown Innovation Expo, held at the Hyatt and put on by the Rochester Downtown Development Corporation! We had a blast chatting it up and swapping business cards with companies who came out for this meet & greet. This fabulous event focused on technology based companies located in what is called, the "Downtown Innovation Zone". Since we're located at 195 St. Paul Street and this "zone" stretches from High Falls to the East End - Google maps informed folks that we are one of these companies! This was a great forum for us not only to showcase and highlight our skills, but to also meet some amazingly talented downtown businesses as well. ROC on Rochester!!! Stay Classy!

The Scriptable Solutions talent table at the Rochester Downtown Innovation Expo. Tuesday, November 4th, 2014 at the Hyatt.

View our web design portfolio to see some of our work.

Author: Scriptable Solutions
Source: http://www.scriptablesolutions.com/article.cfm?ArticleNumber=150

Today we are setup at the #ROC #Downtown #InnovationExpo. Stop down to the #Hyatt and visit our table! #LetsTalkWeb #SSLLC

Today we are setup at the #ROC #Downtown #InnovationExpo. Stop down to the #Hyatt and visit our table! #LetsTalkWeb #SSLLC

www.scriptablesolutions.com

Today in 1507 - Leonardo #DaVinci was commissioned by the husband of Lisa Gherardini to paint her. The work is known as the #MonaLisa. If you could pick any painting ever, what would you choose to hang on your living room wall? #SSLLC

Today in 1507 - Leonardo #DaVinci was commissioned by the husband of Lisa Gherardini to paint her. The work is known as the #MonaLisa. If you could pick any painting ever, what would you choose to hang on your living room wall? #SSLLC

www.scriptablesolutions.com

THE MOBILE MARKETING TAKEOVER

The guys and girls at Surge Digital have recently created a new and detailed infographic that discusses the modern world of mobile marketing and the influence it has on both businesses and consumers alike. Mobile sites mean big business especially when it's done right, and more people than every before are incorporating it into their branding strategies. After all, good experiences create happy customers. By Amber Waddy.

By Amber Waddy

Mobile phones were so alien to us back in the day, and yet these days they are completely normal. Smartphones are more advanced and more interactive than they have ever been, and there are still new and innovative developments under way for many key players.

When it comes to things like branding and advertising it is useful to know how to reach mobile audiences as well as those sitting at their computer, as the folks at Surge know well. They have come up with a brand new infographic demonstrating just how important mobile networking really is for everyone.

For instance, were you aware that more people use their cell phones to catch up with backlogged emails than those who use a standard PC unit? And that there are more annual smartphone purchases than tablets, laptops and desktops combined? Why not have a look below to learn more…

About the author

Amber Waddy is a Marketing Consultant at Surge Digital.

Surge Digital is a marketing and media agency that specialises in social media management as well as web design and development.

http://www.surgedigital.co.uk/blog/mobile-marketing-takeover-infographic/

Publisher: Scriptable Solutions
Source: http://www.scriptablesolutions.com/article.cfm?ArticleNumber=136