Scriptable Solutions

Saturday, May 10, 2014

The Patriot Soil Project Signs With Scriptable Solutions

The Patriot Soil Project has commissioned Scriptable Solutions for a new website of the highest-quality. This national initiative provides a living memorial honoring America's fallen heroes by planting and growing hundreds of "Patriot Trees" in every state across America.

Scriptable Solutions is THRILLED to be a part of this inspiring movement and will provide a design that captures the essence of their powerful message, in addition to encouraging support for this remarkable cause. Stay tuned for updates!

View our web design portfolio to see some of our work.

Author: Scriptable Solutions
Source: http://www.scriptablesolutions.com/article.cfm?ArticleNumber=60

Thursday, May 8, 2014

5 Essential Topics Every Email Marketer Should Understand

What I've come to realize is that in today's digital marketing world, it's very rare that an email marketer gets this kind of background. And I don't mean in print, I mean in email. I commonly come across email marketers who don't know how the channel that is the basis of our livelihood works. Here then are my top five things that every email marketer should know.

1. How Email Is Delivered

I believe every email marketer should know how this works, how their message actually gets delivered, from the basics of mail servers and DNS through to the SMTP (Simple Mail Transport Protocol) transport and delivery of email.

It may seem technical and irrelevant to marketers, but this is important knowledge because it has a significant impact in a wide range of areas. Spam filtering depends on and impacts this process. To understand blocking and filtering, the difference between an RBL and a URIBL means understanding this process. To understand what bounce codes and responses mean and how they impact your delivery requires understanding of this process.

2. How Email Is Displayed

HTML (hypertext markup language) is the language of email. The HTML dialect for email is different to that for websites. The capabilities and limitations in regards to email are important and becoming more so. The growth of mobile and adoption of mobile-first and responsive designs change how our messages look and why. Every email marketer should understand what can and can't be done, what should and should not be done, why content displays differently on different platforms, and how responsive design works.

3. Basic Statistics

Email is a data-driven medium. Unfortunately, all too often email marketers come from non-mathematical backgrounds and never learned these basics. We receive a deluge of data about our programs and campaigns. What often surprises me, though, is how little that data gets used. Top-line metrics such as delivery, open, and click rates are compared month on month but often there's little more than that.

Simply knowing what makes a test good and a result statistically significant is invaluable. Effective use of the available data can make the difference between a good program and a great one.

4. Privacy and Security

As I wrote back in February, email marketers are handling a growing quantity of data and increasingly make essential decisions about collection, storage, transfer, and use of that data. Every email marketer needs to be up on both privacy and security and how it impacts what we do every single day.

There is often a significant disconnect between the policy and the practice of data privacy and security. Understanding the fundamentals, the whys, and wherefores removes that disconnect and enables email marketers to make smart decisions even when the privacy group is not around.

5. Direct Marketing Fundamentals

Email marketers come from a range of backgrounds and email is such an effective channel that it seems oftentimes we can get away with ignoring marketing fundamentals and still get great return on investment (ROI). But even though it's a unique channel, email marketing is still direct marketing and the fundamentals are important.

The four Ps of Product, Price, Place, and Promotion and the three Ms of Market, Message, and Medium are still very relevant foundations to effective marketing in the age of the fragmented customer journey, the mobile consumer, and cross-channel messaging.

I want to be clear that I'm not saying email marketers should know how to write a mail server, be HTML coding wizards, or Ph.D. statisticians. We are doing data-driven marketing with email and an understanding of the fundamental aspects of data, marketing, and email are important. Without these fundamentals we're in no position to have serious discussions about the subtleties and nuances of email strategies and tactics. Instead, we'll be continually rehashing the same conversations and readdressing the same misconceptions.

Publisher: Scriptable Solutions
Source: http://www.scriptablesolutions.com/article.cfm?ArticleNumber=68

Monday, May 12, 2014

Patriot Soil Project

Animal Urgent Care

Today in 1970 - Ernie Banks, of the #Chicago Cubs(@cubs), hit his 500th home run. Who do you think is the best power hitter of all-time? #SSLLC